A business driver is a resource, process or market condition that is vital for the continued success and growth of a business. A company must identify its business drivers and attempt to maximise any that are under their control. There will always be outside business drivers that a company cannot influence, such as economic conditions or Government legislation changes.

As Organisations become more complex, identifying business drivers become more difficult. For this reason, Preferential Brands Group was developed in order to assist other companies to identify, clarify and monitor their business drivers.

Definition of Business Drivers = 'People, knowledge and market conditions that initiate and support activities for which the business was designed and developed to do.'


Some key business drivers:


?         Customers

?         Products

?         Services

?         Employees

?         Processes

?         Cash flow

?         Marketing

?         Awareness


The above is NOT a definitive list of what would be considered as business drivers. The team at Preferential Brands Group will work with business owners to identify their key business drivers and put development strategies in place.


Why not contact us to arrange a no obligation initial meeting to see how we may be able to work with you to deliver your business potential., & are part of Preferential Brands Services Limited (Company Reg No 9194212) 

The Preferential Brands Group & Simply Delivering More words and services including all the following "Retail  Services" connected with the sale of alcoholic drinks, Soft drinks, hot drinks, foods, casual clothing, workwear, business clothing, jewellery, leather goods, sportswear, footwear, stationery and corporate and non corporate gifts which include as follows: jewellery in both silver and gold, leather goods, ceramic, crystal and glassware, metal cups, tankards, rings, bracelets and other jewellery not made out of gold or silver, plastic toys and ornaments, pictures and picture frames, office goods such as staplers, USB drives, pens, diaries, medical pendants, novelty toys and desktop gadgets such as globes are part of a Registered Trade Mark since July 2010 - Group Companies include Preferential & Preferential

The Preferential Brands Group Registered Trade Mark also includes the "Personalisation Services" namely diamond engraving and laser engraving on jewellery in both silver and gold, ceramic, crystal and glassware, brass and copper plaques, stainless steel and other non precious metals such as cups, tankards, rings and bracelets, jewellery not made out of gold or silver; embroidery, digital screen printing, applique, cad cutting, hot press printing on casual clothing, workwear, business clothing, leather goods, sportswear; personalised labelling on alcoholic drinks, soft drinks, hot drinks, foods, presentation and gift boxes; hot foiling on leather goods, ornaments, pictures and picture frames, office goods such as USB drives, pens, diaries, wine and food are also part of a Registered Trade Mark since July 2010 -  Group Companies include Preferential & Preferential

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