Why Telesales / Telemarketing? - For any sales process to succeed, telemarketing or otherwise, it is very important to know the fundamental reasoning for doing it. We believe the first step in any good telemarketing program is to initially determine the point of the call, if it is to generate new business leads, qualify target prospects, conduct existing customer market research, refresh your contact database, set appointments for the salesteam, or something else. From understanding this process, it will help the flow everything else in the strategy.
Once you are clear on the reason for making the calls, clear goals need to be set. This keeps telemarketing campaigns focused and the people carrying out the calls motivated with a clear understanding of the objective.
Thirdly, it is vital to have an accurate forecast of expectations and set a robust budget for the campaign. We would work with you in order for you use set objectives and goals to help you set your forecast and budget
Another important element of a successful telemarketing operation is having good sales scripts for the people doing the calls. While it is important to let the telemarketing operatives go off script to keep it natural, it vital to have scripts in place to keep them moving toward the goal. We help to make sure these scripts are customer-focused, relevant and objectives driven with accurate recorded feedback on effectiveness.
As much as scripts are good, training including roll-playing is even better. You can?t expect Telemarketing operatives to pick up a phone and immediately know what they are doing. So, good telemarketing programs are essential. A good telemarketing campaign will only be successful if he or she is aware of the products, objectives and the goals. Having no training would be like sending a mechanic under the bonnet of a car without tools.
Finally, good telemarketing operations and putting in a success measurement process in place, will help to define what is working and what is not, and telemarketing is definitely is an vital process where it is equally important to be constantly adjusting. So we can monitor results effectively.
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